This month’s speaker was Jerry Hoehle of HEARST, who educated attendees on the Do’s and Don’ts of Connected TV. Jerry utilized an interactive presentation where attendees could use their phone to answer questions and submit questions as well during the presentation. Jerry began his presentation by explaining exactly what Connected TV is and how that differs from OTT. OTT is the delivery mechanism for TV/video content online, usually through streaming or video on demand (VOD) in addition to, or “over the top of,” traditional network providers whereas CTV is an internet-connected device a customer uses to watch TV/video content online. It could be a smart TV, gaming console, or some other sort of internet-connected device.

Jerry next discussed best practices for placing your campaign, regardless of provider used for placement. Having well defined campaign targeting parameters is critical for a successful campaign. However, you don’t want to over target as you may possibly exclude members of your target audience if you over define. Testing should also be used to understand your interactive audience’s behavior and preferences. The last takeaway Jerry shared was to use your dashboard to review your campaign and adjust accordingly.

Below are a summary of the key takeaway’s from Jerry’s presentation

Jerry’s Bio
Jerry Hoehle is a 25 year veteran of Iowa’s marketing and advertising community. Since graduating from Drake University in 1997, Jerry’s digital marketing experience was mined working for the Des Moines Radio Group, Host Communications, WHO-TV under the ownership of the New York Times, and most recently, as the Digital Sales Manager with KCCI-TV for HEARST Broadcasting. Over the last 15 years with HEARST, Jerry has helped shepherd hundreds of digital marketing campaigns from impression to conversion and sale to renewal. With HEARST, Jerry’s experience has helped guide sales for Iowa’s most visited website, KCCI.com, as well as high-end Native Video productions, targeted programmatic video and display campaigns, and web development, SEM, and SEO strategies. Most recently, Jerry has been on the forefront of HEARST’s Connected Television solutions, bringing the targeted measurability of Digital to the brand-power and emotional influence of television. Jerry is a resident of Waukee where he lives with his wife Liz and their four children. In his spare time, you’ll find Jerry on the Golf Course or playing his upright bass for anyone who dare’s listen.

ZLR Ignition and Now Now are celebrating after winning awards at the 2022 National American Advertising Awards competition. The final step of the three tiered competition, the National competition has entries from the entire United States.

ZLR Ignition won a GOLD Addy for the Delsol Retirement Celebration, entered into the Advertising Industry Self-Promotion > Collateral > Special Event Materials (printed or digital) category.

Now Now won a SILVER Addy for the Krause Group 2020 CSR Report, entered into the Corporate Social Responsibility > Sales & Marketing > Corporate Social Responsibility Collateral > Annual Report (printed or digital) category.

To view the digital annual report, click here.

Congratulations to ZLR Ignition and Now Now on your 2022 National American Advertising Awards competition!

The American Advertising Awards is a three tiered competition that first begins at the local club. After winners are determined at the local level, all gold winners and silver winners, who opt to send their entries on, are sent to the District level to compete against the states of Iowa, Kansas, Missouri and Nebraska. For the 2022 District competition, there were over 430 professional entries that were forwarded on to our district this year.

The following agencies from the local Des Moines AAF chapter were winners:

It’s easy to catch yourself thinking back to the way things were, back when you started in advertising. There likely was less technology, we communicated with our clients different and maybe even your current employer wasn’t in business yet. The theme of the 2022 AAA show “The Way Things Were” was created and conceptualized by our Agency of Record, ZLR Ignition.

During the awards show, the winners of the Emerging Advertising Leader and Volunteer of the Year were announced. These winners were both nominated and voted on by AAF members. To read more about each of the winners, you can visit the AA Awards page.

Emerging Advertising Leader: Jenn State, Black Tie Creative
Volunteer of the Year: Jenny Cross, TwoTone Creative

The show had 167 professional entries from 22 different companies and 14 student entries from both Drake University and Iowa State University.

Our three judges were Josh Blasingame, Diane Gibbs and Frank Stegmaier. Each of the judges was offered the opportunity to select a Judge’s Choice award winner. The following were the professional Judge’s Choice winners.

Judge’s Choice

• ICON Water Trails Badges, Strategic America
• 80-35 Music Festival Posters, Red Dot Advertising
• JR’s SouthPork Ranch, Red Dot Advertising

The top selected entry for both professional and student competitions were awarded the coveted, Best of Show award. The winners were:

• Student: Malocchio Kombucha, Paige Klein, Iowa State University
• Professional: Reading Coffee Branding, Avidity Creative

Congratulations to all of our 2022 American Advertising Award winners! You can view the full winners book here.