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Current Openings

Marketing and Communications Manager

OPENING: Marketing and Communications Manager
CLASSIFICATION: Public Service Manager 1
PAY GRADE: 35 (-03)
RATE OF PAY: $2,441.60 – $4,352.00 Biweekly; $63,481.60 – $113,152.00 Annually
LOCATION: State Historical Building, Des Moines, Iowa
WORK UNIT: Iowa Department of Cultural Affairs, Administration, Communications

 

To be considered, all applicants must include a cover letter and resume along with the application submitted through the State of Iowa hiring portal (https://www.governmentjobs.com/careers/iowa/jobs/3788514/marketing-and-communications-manager); marketing work samples are optional and can be included as an attachment along with your application.

The Iowa Department of Cultural Affairs is hiring a Marketing and Communications Manager.

The Iowa Department of Cultural Affairs is a state agency with oversight of the following areas: the State Historical Society of Iowa, the State Historic Preservation Office, the Iowa Arts Council, Produce Iowa – State Office of Film and Media Production, and beginning in 2020, the state’s interim Humanities Council. Together, these divisions strive to fulfill the
mission to empower Iowans to build and sustain culturally vibrant communities by connecting to the people, places and points of pride that define our state. The ideal candidate will have experience working with arts, cultural or humanities institutions.

ROLES AND RESPONSIBILITIES:

This position is responsible for planning and developing the statewide multi-media marketing, communications and public relations program for the department. The chosen candidate will develop strategies to oversee and implement statewide marketing and public relations campaigns to promote the programs and grant impacts in addition to supervising the communications team members and leading department wide efforts.

LEAD:

Responsible for planning and developing the statewide multi-media information/public relations program for the department. Meet with news media and public groups to explain the department’s position. Develop strategies to oversee and implement statewide marketing and public relations campaigns to promote the arts, film, culture, history, historic preservation and humanities as a key ingredient in our quality of life and as an economic driver for our state.

Provide supervisory management of the communications team for the agency, plans and develops the overall marketing strategies, communications and public relations plans for the agency and its divisions and bureaus.

Develop department wide promotional and communications plans to promote the DCA, lowa Arts Council, Produce lowa – State Office of Film and Media, State Historical Society of lowa, State Historical Museum, State Historic Preservation Office along with their programs and initiatives to external audiences in an effort to drive participation in arts and cultural activities. Develop and implement PR & Media strategies and PR calendar. Serves as spokesperson for state agency by representing the agency at press events and other public functions to ensure that the public receives accurate information regarding agency policies and programs. Writes speeches for the director and other agency staff by researching the topic and preparing material that is appropriate for the audience so that the intended message is effectively conveyed. Develop opportunities for DCA to tell its stories through industry journals and blogs. Develop positive media relationships and partnerships to gain media coverage of department initiatives. Supervise Communications staff and their efforts to deliver on the statewide PR and marketing objectives.

COLLABORATE:

Collaborate with other managers and staff on communication strategies to accomplish agency goals in reaching statewide audiences and generating economic impact through the implementation of programs and grants; serve as member of the management team and collaborate to evaluate and resolve operational problems and make decisions. Develop internal policies and procedures to recommend to the director for improving coordination and communication between managers and staff especially in their encounters with the public through the various programs, projects and platforms.

Develop external marketing plans to promote major events, programs, grants, exhibitions and initiatives, incorporating digital technology, video and social media into all plans and campaigns. Work with graphic designers in creating collateral to support the marketing initiatives and digital campaigns. Work with outside vendors to manage projects such as the website, cultural app, videos and printed materials. Work with partners such as Tourism, CVB’s, associations, arts, film, culture and historical partners to coordinate marketing messaging. Coordinate marketing partnerships and oversee the implementation of the partnership benefits. Supervise Communications staff and lead their efforts to market DCA programs.

AUDIENCE ENGAGEMENT:

Analyzes data and identifies new strategies for reaching audiences to increase engagement, develops reporting tools to convey agency and sector impacts, takes corrective action when necessary to resolve problems and achieve goals and objectives.

Oversee statewide audience engagement initiatives to drive public participation in programs and visitation to the museum and facilities. Identify target audience groups and work with various DCA staff on communication plans with external partners across the state. Create measurements to track outreach and to measure impacts. Prepares the agency’s annual report by gathering appropriate material, editing the materials, and consulting with other staff regarding design, content and layout. Supervise Communications staff and lead DCA audience development.

Develop messaging for the agency in line with the brand; develop in-depth audience development strategies to advance initiatives for the state.

ESSENTIAL FUNCTIONS:

  • Communicates with agency leadership, staff, the public and media to regularly convey information; ability to utilize communication tools such as website, social media and other digital media; ability to write releases and prepare for press conferences; ability to represent the program activity within and outside the organization and to gain support for the agency’s program goals.
  • Knowledge of source materials and guidelines which can be used to resolve problems encountered not covered by precedent action.
  • Ability to deal effectively with persons representing wide backgrounds, interests and points of view; Ability to analyze organizational and operational problems and develop timely, economical and reasonable solutions; Ability to objectively evaluate facts, situations and circumstances; displays high standards of ethical conduct; Refrains from dishonest behavior; Works and communicates with all clients and customers providing polite, quality professional service; Displays a high level of initiative, effort, attention to detail and commitment by completing assignments efficiently with minimal supervision; Follows policy, cooperates with supervisors and aligns behavior with the goals of the organization; Exchanges information with individuals or groups effectively by listening and responding appropriately.
  • Plan, organize, control, and effectively direct the work of assigned staff. Lead statewide and major initiatives for the agency and potentially for the state through the agency’s engagement and responsibilities, facilitating the work of the greater department staff.
  • Speech Clarity – Speak clearly so others can understand and communicate with others through deductive reasoning to develop rules to specific problems and produce answers that make sense; also gather and combine pieces of information to form ideas and reach conclusions.
  • Develop critical pathways for initiatives and executing plans by arranging actions in a certain order to get desired outcomes. Be accountable for actions and communicate with stakeholders throughout.
  • Problem Sensitivity – identify when challenges arise or something is wrong or is likely to go wrong; develop solutions and reach resolution with the challenge and all parties.
  • Research – complete research on a given topic to state the case for a new initiative; engage stakeholders and constituents to gather input; use the findings to inform the initiatives and critical path.

Minimum Qualification Requirements
Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:

  1. Graduation from an accredited four-year college or university and experience equal to four years of full-time work in program administration, development, management, or operations.
  2. Eight years of full-time work experience in program administration, development, management, or operations.
  3. All of the following (1 and 2):
    1. Four years of full-time work experience work in program administration, development, management, or operations; and
    2. A combination of a total of four years of education and full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in any field equals one year of full-time experience. Graduation from the Iowa Certified Public Manager Program is also equivalent to one year of full-time experience or education.
  4. All of the following (1, 2, and 3):
    1. Two years of full-time work experience work in program administration, development, management, or operations; and
    2. A combination of a total of four years of education and full-time experience (as described in part a), where thirty semester hours of accredited college or university course work equals one year of full-time experience; and
    3. A combination of a total of two years of graduate-level education and full-time experience (as described in part a), where twenty-four semester hours of accredited graduate college or university course work in a public-service-related area (e.g., public or business administration, social work, law, education, engineering) equals one year of full-time experience. Graduation from the Iowa Certified Public Manager Program is
      also equivalent to one year of full-time experience or education.
  5. Current, continuous experience in the state executive branch that includes one year of full-time work as a Public Service Supervisor or comparable specific management-level position.

Company: Iowa Department of Cultural Affairs
Salary: $63,481.60 – $113,152.00 Annually
Deadline: 11/30/2022

Apply Now

Account Director

ZLR Ignition is a dynamic branding agency looking for a senior-level account service professional with 15+ years of professional experience. We are looking for a relationship builder who can bring strategy to the table, contribute to a disciplined agency approach and manage projects and people along the way. The successful candidate must be well-versed in traditional and non-traditional media and have a record of leading accounts and people. Substantial experience with digital advertising (web, social, content marketing) is required and new business experience is a plus. If you can write a great brief and guide a campaign from start to finish and lead a team, this may be the opportunity for you.


PRIMARY RESPONSIBILITIES:

  • Develop strong working relationships with clients and your agency team.
  • Think strategically to move client brands forward.
  • Write marketing plans and budgets for clients.
  • Demonstrate strong problem-solving skills and ability to think strategically to move client brands forward.
  • Supervise team members on client projects.
  • Strong grasp of processes and best practices to develop strong agency team.
  • Effectively manage work to ensure accuracy and timely delivery.
  • Ability to communicate effectively both verbally and through written communications.
  • Proactively ensure analytics and measurement of results for client projects.
  • Work to maximize results for client(s).
  • Expand knowledge of client’s business and help drive solutions from it.
  • Understand and promote all of the agency’s services.
  • Effectively manage time and budgets, ensuring agency profitability.
  • Participate in agency new business efforts.

QUALIFICATIONS:

  • 15+ years of advertising agency, marketing or related experience. Significant advertising agency experience required.
  • A bachelor’s degree is required, preferably in a marketing-related field.
  • Proven team player with the ability to lead, manage and inspire people to do great work.
  • Track record of building and managing strong client relationships.
  • Strong persuasive skills with a powerful and positive attitude.

BENEFITS:

This is a full-time position that comes with a full complement of benefits including health insurance, 401k, and paid vacation and sick leave.

Currently the ZLR Ignition team is working a hybrid in-person and remote schedule. This is subject to change as public health recommendations and agency needs dictate.

 

Company: ZLR Ignition
Deadline: 1/15/2023

Apply Now

Advertising Account Manager

ZLR Ignition is a dynamic branding agency looking for an account service professional with 4-6 years of ad agency experience. We believe being creative is about being smart and we are looking for a passionate, well-organized relationship builder who can bring strategy to the table, fit in with a disciplined agency and manage projects and people along the way. If you can write a great brief and help guide a campaign from start to finish, this may be the opportunity for you.


PRIMARY RESPONSIBILITIES:

  • Manage client projects through the agency to completion
  • Develop strong working relationships with your agency team and clients
  • Effectively manage work to ensure accuracy and timely delivery
  • Demonstrate strong problem-solving skills and ability to think strategically to move client brands forward
  • Ability to communicate effectively both verbally and through written documents including client action reports, emails and other client communications
  • Knowledgeable in traditional and non-traditional media and have experience with digital advertising (web, social, content marketing).
  • Assist in building timelines, creating status reports and handling monthly billing
  • Participate in agency new business efforts (proposal research and writing)

QUALIFICATIONS:

  • Minimum 3-5 year of experience in an agency Account Services position or equivalent experience in a marketing setting
  • Bachelor’s degree in Marketing or Advertising
  • Previous experience in marketing/advertising, preferable with an advertising agency
  • Proficient in Microsoft Office Products (Word, Excel and PowerPoint)
  • Detail-oriented, strong communications skills
  • Must be located in the greater Des Moines area, not a remote opportunity

BENEFITS:

This is a full-time position that comes with a full complement of benefits including health insurance, 401k, and paid vacation and sick leave.

Currently the ZLR Ignition team is working a hybrid in-person and remote schedule. This is subject to change as public health recommendations and agency needs dictate.

 

Company: ZLR Ignition
Deadline: 1/15/2023

Apply Now

UX/UI Web Designer

TwoTone Creative is a marketing and design agency located in West Des Moines, Iowa. We design and write for a variety of clients, helping them with their communication strategies, design, messaging, social, and marketing initiatives. Our team atmosphere allows us to be nimble, take ownership of our work, and move quickly to serve our clients. We work from a bright, comfortable, friendly office, and believe deeply in work/life balance. We are looking for an experienced, creative, and fun individual to join us. If this gets your heart racing with excitement, keep reading and I hope we can meet soon.


A Typical Work Week:

  •  Designing and editing websites in WordPress
  • Set up hosting, domains, and emails
  • Routine website maintenance
  • Wireframing and designing website pages in Illustrator or similar programs
  • Design and posting blog posts
  • Setting up marketing funnels with lead generators
  • Working with the development team and other web designers on projects

Benefits:

  • Competitive salary
  • Quarterly bonus / Profit-sharing program
  • Room for growth in the company
  • Graduated paid time off
  • Paid holidays
  • Paid parental leave
  • 401K with 4% company match
  • Health and dental insurance
  • Vision and accident insurance
  • Short-term and long-term disability
  • Regular team lunches (birthday/work anniversaries/other celebrations!)
  • Team outings and events
  • MacBook Pro, 2nd monitor, Adobe suite, and personal goal planner provided

Required:

  • Bachelor’s degree in web design, web development, graphic design or visual communications
  • 3+ years of website design experience
  • Demonstrated strengths in web design, project management, marketing, and communications
  • Experience using WordPress
  • Self-starter who works well independently and in a team environment with a strong interest in graphic design
  • Comfortable working with conservative Christian churches and non-profits
  • Online portfolio displaying strong graphics and development skills
  • Demonstrated knowledge of current web design trends and techniques
  • Ability to clearly and professionally communicate visual solutions to support marketing strategies and web initiatives
  • Capacity to work in a fast-paced, results-oriented environment
  • Positive outlook and professionalism in all aspects of daily tasks
  • Uses good judgment and works with integrity
  • Ability to quickly change from one project to another
  • Adeptness with learning new apps and software
  • Punctual and dependable

Extra Skills, Would be awesome, but not required:

  • Hubspot experience
  • Familiar with Storybrand
  • Advanced coding knowledge
  • Landing page tools (Lead Pages, Unbounce)
  • MailChimp / Convertkit / etc email automation tools
  • eCommerce websites

Company: TwoTone Creative
Deadline: 12/31/2022

Apply Now

Media Supervisor

ZLR Ignition is looking for a Media Supervisor to join our team helping to deliver top notch advertising campaigns. The successful candidate will plan, buy and manage digital and traditional media executions across our portfolio of clients. You’ll collaborate across internal departments, build relationships with outside sales representatives and of course ensure plans deliver as ordered. Excited about this opportunity? The feeling’s mutual!


Job Duties:

  • Build a deep understanding of client business goals and marketing objectives, helping to translate into media objectives/strategies.
  • Attend internal and client-facing meetings, speaking to media campaign performance and optimization tactics / techniques
  • Develop and deliver effective media strategies and tactical plans utilizing research tools, historical client data, knowledge of media landscape and innovations
  • Negotiate media rates, added value and ad space positions across mediums (digital, television, radio, print and outdoor)
  • Manage the process of securing and committing to the placement of media from start to finish, including make-goods, credits and post-buy results of all buys
  • Gather appropriate media metrics to help create various client reports (pre/post campaign, digital check-ins, added value, etc.)
  • Handle any client requests such as plan changes or budget changes and provide marketplace information
  • Create and oversee the media plan execution per timelines and budgets
  • Establish deadlines for all materials to inform account team, ensure traffic instructions and creative materials are sent to vendors
  • Build relationships with sales representatives to monitor media opportunities and marketplace conditions
  • Research and maintain records of trends, innovations, and changes that affect media buying.

Key Requirements:

  • Bachelor’s degree in Marketing or Advertising
  • Previous experience in marketing/advertising, preferable with an advertising agency in the media planning/buying function
  • Have experience with both traditional and digital media
  • Proficient in Microsoft Office Products (Word, Excel and PowerPoint)
  • Detail-oriented, strong organizational and analytical skills

Preferred Qualifications:

  • Minimum 5+ years of experience in media
  • Experience with digital platforms such as: Google Ads, Google Analytics, Facebook Business Manager, Datorama or Tableau, Google Ad Studio, etc.
  • Experience with media tools such as, but not limited to: MRI, Nielsen, Strata, Scarborough, Telmar, Simmons, Kantar, etc.
  • Knowledge of general media concepts, keywords, procedures, and strategies
  • Experience with both B2C and B2B clients a plus

Benefits:
This is a full-time position that comes with a full complement of benefits including health insurance, 401k, and paid vacation and sick leave.

Currently the ZLR Ignition team is working a hybrid in-person and remote schedule. This is subject to change as public health recommendations and agency needs dictate.


Company:
ZLR Ignition
Deadline: 11/30/2022

Apply Now

Graphic Designer III

POSITION TITLE: GRAPHIC DESIGNER III
DEPARTMENT: MARKETING
TYPE OF POSITION: FULL TIME
IMMEDIATE SUPERVISOR: CREATIVE MANAGER

Use current graphic design software to develop and design visually stimulating collateral materials for Prairie Meadows. Including, but not limited to website graphics, emails, digital and print advertisements, internal communications, invitations, flyers, posters, and brochures as assigned by the Creative Manager. Lead the graphic design team through mentoring & providing direction.

The Graphic Designer will be responsible for all facets of creative design and development, from concept to completion, for various marketing campaigns across multiple promotional channels. Duties and expectations include (but are not limited to) the following:

 

  • Conceptualizing and designing multi-media marketing campaigns, including internal marketing campaigns and collateral for promotions and events, targeted direct mail pieces, emails, website graphics, social media graphics, brochures, outdoor advertising, newspaper and magazine ads, invitations, and more.
  • Design and create multimedia products such as websites, text, audio, animations, video and interactive content that combine sounds, pictures, graphics, video-clips, virtual reality and digital animation. Relevant experience is desirable, along with familiarity with a range of computer design packages.
  • Maintains up-to-date knowledge of current multimedia editing software and techniques, with an emphasis on the Adobe Creative Suite (Illustrator, Photoshop, InDesign). Assists with training team members on use of video equipment and multimedia software tools.
  • Collaborating with marketing team to determine appropriate visual, textual and animated elements of projects.
  • Create an exciting, engaging, and interactive online experience.
  • Ability to review own design work, critique, and objectively rework prior to routing in the project management software for approval.
  • Monitoring and maintaining brand standards for all Prairie Meadows’ marketing deliverables and staying true to the appropriate target audience(s) as determined by the manager for each project.
  • Adhere to industry best practices for design of direct mail, email, outdoor, web, social, etc.
  • Skilled at effectively explaining design rationale to manager and internal staff.
  • Ability to oversee and coordinate freelance designers, photographers, videographers as assigned.
  • Capable of mentoring junior design staff and providing direction when needed.
  • Responsible for reviewing and approving junior design staff work through use of project management software.
  • The ability to work in a professional, fast-paced, team environment and collaborate with colleagues as well as the Creative Manager on various project types.
  • Strong organizational skills and the capability to multitask, prioritize, manage time efficiently, and meet deadlines with multiple projects and competing priorities.
  • Correctly build art files for print reproduction and managing print production processes, including collaboration with a variety of printers and production vendors.
  • Researching, understanding, and appropriately applying the latest trends in successful design. And, regularly suggesting new and innovative solutions to marketing and communications challenges.
  • Assisting Marketing Department colleagues as needed for special events & regularly scheduled promotions. Must be proactive in acquiring knowledge about promotion details to be able answer guest inquiries while working the event.
  • Reporting unsafe working conditions, taking safety precautions, reporting injuries promptly to a supervisor or manager, and participating in and fully completing all required safety training.
  • Regular & reliable work attendance.
  • COVID19 vaccination (or valid exemption) required upon hire.

This position requires acknowledgement, understanding and adherence to the Mutual Respect Policy. All co-workers and others must be treated with respect, honesty, consideration and cooperation.

Prairie Meadows employees must maintain and provide the highest level of guest service for our external and internal guests by promoting the use of our “JACKPOT” guest service training.

PHYSICAL CAPACITIES AND ENVIRONMENTAL CONDITIONS: Indoor environment. Requires minimal travel. Must be able to lift up to 35 pounds.

EDUCATION AND EXPERIENCE: Degree in Graphic Design or related field (Bachelors Degree preferred) and 4-6 years related experience required. Additional work experience may be substituted for education.

SKILLS: Impeccable organizational skills and the ability to work on multiple projects with varying deadlines. Must have strong typography, layout and design skills. Experience with web-based programs are a plus. Effective internal/external customer service skills are desired. Must be detail oriented and maintain the ability to manage projects to completion. Must possess the ability to work well under pressure. Proficiency in the Adobe CS design software (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office software on a Macintosh platform is required. Ability to communicate and interact verbally and in writing with people of diverse backgrounds.

Portfolio link on the application is strongly preferred.


Company:
Prairie Meadows Racetrack and Casino
Deadline: 12/10/2022

Apply Now

Strategy Director

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

As an integral member of the strategy team of Freeman’s agency practice, you’ll help to gather, define and develop the strategic insights that make a difference in our clients’ business. You’ll collaborate with multi-disciplinary teams across multiple clients in understanding their objectives and challenges to develop practices and programs that achieve a better ROI for their events. You’ll execute duties and assignments as directed in compliance with corporate guidelines and objectives. Types of projects include:

  • Developing audience profiles and personas
  • Portfolio planning
  • Point of view development
  • Experience design
  • Measurement programs
  • Research and analysis of event and experience marketing programs along with recommendations based on business analysis
  • Strategic perspective on new business proposal responses
  • Develop marketing plans
  • Other duties as assigned

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Understanding the context of a client and their business objectives and translating these objectives into a data-driven strategy
  • Helping clients with targeting the right audiences with the right messaging
  • Provide valuable insights and analysis that can be used by the creative team to craft effective and inspired work
  • Collaborate with cross-functional, multi-market teams to ensure effective delivery of strategic framework

EDUCATION & EXPERIENCE:

  • Bachelor’s Degree required, MBA preferred
  • Minimum 10 years in marketing or strategy
  • Ability to lead and drive strategy projects
  • Ability to lead and drive brainstorm sessions and workshops
  • Ability to work collaboratively
  • Demonstrated communication and interpersonal skills with proven ability to present to a wide range of audiences
  • Proven research skills and rigorous analytical approach to problem solving
  • Roll up your sleeves and get the job done mentality
  • Experience with both large enterprises and startups preferred
  • Event and experience marketing background preferred

Company: Freeman
Deadline: 12/31/2022

Apply Now

Director of Marketing Operations and Analytics

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

Freeman is looking for a technology-savvy and data-driven marketing leader to join our team as Director of Marketing Operations and Analytics. In this role, the candidate will manage three individuals overseeing five key areas: project management, operational processes, analytics, marketing technology and budget management.

The individual will be responsible for optimizing Freeman’s marketing tech stack as well as building and evolving the foundations of marketing processes, project management, tracking and measurement.

In this role, the candidate will be tasked with building an analytics infrastructure to continually analyze awareness, consideration and revenue data across the buyer journey and client lifecycle. The individual is responsible for real-time reporting and the delivery of revenue-impacting recommendations to ensure the business extracts optimal revenue for every dollar spent.

In addition, this role will develop and implement operational processes, tools and budget management to support the marketing team’s ongoing campaign development and execution. This foundation is critical in keeping the team organized, aligned and focused.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

Analytics and Reporting

  • Build analytics infrastructure, complete current attribution POC and scale work to deliver automated reporting
  • Analyze multi-touch attribution. Utilize this data to understand how different awareness and consideration tactics are driving engagement and conversion. Dissect behaviors and identify trends. Understand where impact/return is greatest and contrary, weakest and provide recommendations to marketing team.
  • Investigate. Identify funnel gaps, monitor lead management, assess lead quality and optimize routing to and from sales.
  • Elevate reporting by building a view of the entire buyer journey (including retention lifecycle etc.) to better understand gaps and areas for optimization. Understand impact on awareness, consideration and ROI of every touchpoint. Bring marketing and sales KPIs together.

Operations

  • Own relationship with sales operations/growth enablement and develop efficiencies with lead management, opportunity handoff (new processes, documentation, ongoing QA)
  • Implement and integrate marketing technology to create efficiencies and modernize marketing efforts. Enable teams.
  • Develop and implement operational processes around marketing technology, project management and budget management
  • Manage invoicing and budgeting processes for continued reconciliation and strategic guidance on where to allocate funds and resources. Routinely track, reconcile and ensure full utilization.
  • Partner with rest of marketing team to guide and optimize usage of marketing dollars
  • Work closely with finance and sales operations to reconcile data
  • Drive ongoing project management for all creative and content requests

 

EDUCATION & EXPERIENCE:

  • Bachelors Degree (marketing, communications, business preferred)
  • 8+ years related experience in marketing operations and analytics
  • 3+ years of managerial experience in marketing operations
  • Experience building out marketing funnel architecture
  • Deep understanding of data warehouses, marketing attribution modeling and standard analytics platforms (ie. Google Analytics, Supermetrics etc.)
  • Key knowledge of modern marketing tools for medium-sized B2B companies. Proven track record of implementation inclusive of enablement, integration and ongoing optimization
  • Intricate knowledge of full-funnel reporting, lead scoring, intelligence packaging, lead management
  • Extensive knowledge of Salesforce and Marketo. Familiarity with Terminus, WordPress, Ceros, Salesforce Marketing Cloud, PowerBI, Asana a plus
  • Preferred familiarity with Customer Data Platforms (CDPs)
  • Proven experience in project management and program improvement, having constructed plans that demonstrate critical marketing paths and task dependencies

Company: Freeman
Deadline: 12/31/2022

Apply Now

Conference & Events Manager

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

The Conferences & Events Manager implements and executes strategic and tactical fulfillment of global virtual experiences and live events. This position proactively manages project items, and regularly communicates with clients, project team members (e.g., Account Directors, Finance, Project Leads, etc.), other Freeman divisions, vendors and venue contacts.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Works cross-functionally with teams (sales, strategy, creative, digital, operations, production, AV and expo) to lead and manage corporate event programs including, but not limited to virtual events, trade shows, conferences, special events and ancillary events and experiential activations.
  • Typical project scope responsibilities include: management of resources, teams and execution plans to fulfill venue sourcing and management, digital platform selection and management, audio visual, promotional items, print collateral, staffing, signage development, décor, food & beverage, registration, housing, security, transportation and graphics.
  • Additional responsibilities may include: digital asset management, event timelines and vendor organization, track session management, speaker/keynote engagements/presentations, expo management and trade show sponsorship fulfillment. Supports creation and management of workstream budgets, vendor invoice/expense tracking and final reconciliation.
  • Develops and tracks project schedules, agendas and show flows as needed. Manages timeline with team and clients.
  • Participates in or runs weekly team and client meetings and prepares follow-up notes and action item reports.
  • Ensures program services are within budget and meeting profit margin goals.
  • Ensures flawless execution, quality of service and timely delivery of all necessary components for each event.
  • Works with client and account team on planning, execution and post-event reporting. Maintains consistent and thorough communication with all involved.
  • Negotiates contracts/agreements with third-party vendors and team contractors. Provides various reports and show analysis; conducts audits.
  • This role will also be responsible for, at a minimum, assisting with the training of the role specific responsibilities for Event Coordinator or Specialist.
  • Performs other duties as assigned.

 

EDUCATION & EXPERIENCE:

  • Bachelor’s degree or equivalent combination of education and experience.
  • A minimum of 5 years of experience in event marketing or event management space.
  • Previous experience in content development (event theme/messaging, speaker support, video, web/social media, mobile apps, live demo, etc.).
  • Experience in managing vendors, people, equipment, and timelines.
  • Experience in sourcing and managing all aspects of virtual and live events (both conferences and tradeshows) including but not limited to: AV for entertainment, general session and breakouts, registration, graphics, event flow, creative, food and beverage, transportation, parties/evening events, and sourcing and managing both US and international vendors.
  • Working knowledge of digital platforms and management of virtual teams a plus.
  • Ability to quickly recognize or anticipate problem areas and quickly develop solutions.
  • Flexible, self-motivated, energetic, and uses time productively and efficiently.
  • Strong skills with Microsoft Office tools such as Excel, Word, and PowerPoint.
  • Efficient and organized, with a keen eye for details.

Ability to travel up to 25% of time.

Company: Freeman
Deadline: 12/31/2022

Apply Now

Director, Marketing

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

The Freeman marketing team is looking for a Marketing Director to lead go-to-market efforts for our Organizer segment. In this role, you will drive development and execution of B2B marketing strategies and initiatives that support our brand-to-demand goals for this segment through a best-practice based approach. Your role will oversee both marcom and industry marketing teams. In addition, you will oversee our social strategy.

The ideal candidate is a dynamic marketer with a track record for creating breakthrough ideas that inspire audiences; encourage engagement and drive revenue. You are a skilled storyteller who brings an audience-focused, modern approach to building marketing strategies, campaigns, and programs that create results at scale. You excel at creating smart strategy and tactical execution and know how to guide teams in the development of great work.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Define the overall campaign strategy, messaging, customer journeys and marketing mix, aligned with the go-to-market strategy and business goals for the corporate segment.
  • Update marketing plans quarterly; incorporate marketing wins, performance metrics and highlights. Ensure consistency of messages across all facets of marketing.
  • Define and manage our social strategy, ensuring we are continually innovating across all channels, achieving engagement and audience growth goals.
  • Lead programs for case study development and awards submissions.
  • Clearly and efficiently manage and oversee programs with cross-functional teams, balancing use of time and resources against priorities. Able to be hands-on with work.
  • Develop the industry marketing messaging framework, including the content marketing strategy that supports our offerings with a customer-centric approach. This could include market segmentation research or other analysis of market dynamics. Ensure that case studies, awards, website, sales materials, and other customer touchpoints are up to date and on message.
  • Manage and develop a team of marcom and industry marketing professionals. Manage and forecast budget.
  • Collaborate and develop strong working relationships with key stakeholders across the full marketing department (demand gen, creative, content, events, comms, etc.), sales, product management, and elsewhere in the business.
  • Drive marketing innovation and creativity. Apply audience insights and marketing analytics to deliver marketing campaigns that both inspire and achieve business & marketing goals.
  • Know our products, our segments, and our customers. Participate in local Washington DC and community events to better understand customer pain points to inform go-to- market strategy.
  • Own and manage special projects

EDUCATION & EXPERIENCE:

  • Role is required to sit in Washington DC or Dallas, TX and will be in a hybrid working environment/schedule. If this role sits in Dallas, it will also have the potential for monthly travel to Washington DC.
  • Must have experience working within events, event strategy or event marketing.
  • 8+ years of experience and a proven track record of success and achievement associated with results-oriented, campaigns and plans.
  • Able to drive programs independently. Fluent in campaign/program development process and team resource management.
  • Adept at strategic program and creative brief writing. Experience handling product and services marketing, including market research, value proposition development and management.
  • Experience with event marketing.
  • Strong hands-on knowledge of digital marketing best practices, experience with marketing automation tools.
  • Strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization.
  • Fast learner with a positive demeanor and willingness to try new things.
  • Demonstrated track record of working in highly matrixed and collaborative environment.
  • Exceptional communication and people/program management skills. Demonstrated ability to lead, coach and grow your team is essential.
  • Bias for timely, decisive action.
  • Bachelor’s degree is required.

 

Company: Freeman
Deadline: 12/31/2022

Apply Now

Sr Client Solutions Manager

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

The Senior Client Solutions Manager is responsible for managing the execution of the service plan. Ensures that that handoff from the Business Development to the branch goes smoothly. Works closely with the branch and the logistics teams to ensure proper planning and execution. Develops relationships and solicits business from new accounts. Grows opportunities with existing accounts by selling additional services. Solid understanding of the business and assigned accounts.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Account Volume – $3 million or more annually. Ability to lead and manage events up to $3 million annually
  • Manages the transition of accounts from Business Development and supports accounts accordingly
  • Confirms jobs and requests necessary information to prepare service plan requirements
  • Recognizes opportunities to sell products/services above and beyond existing contract
  • Quotes prices and credit terms as necessary, manages budgets
  • Understands all aspects of branch operation and logistics so that account can be managed appropriately
  • Produces and reviews orders with branch personal
  • Inspects job site with local branch for proper planning when necessary
  • Supervises jobs on site
  • Follows-up on customer complaints and collections as necessary
  • Entertains clients as necessary

EDUCATION & EXPERIENCE:

  • 5 or more years of related sales experience
  • Has proven the ability successfully manage their own book of accounts in the profitable production of revenue opportunities totaling approximately $1 million or more
  • Working knowledge of all Microsoft Office Software applications
  • Excellent customer service and organizational skills are required
  • Bachelor’s Degree (B.A.) from a four-year college or university preferred

 

Certificates, Licenses, Registrations:

CEM (Certified in Exhibition Management), CPSP (Certified Professional Sales Person) or CRSP (Certified and Registered Sales Professional) preferred

 

Travel Requirements:

Travel 25% to 50%

 

Company: Freeman
Deadline: 12/31/2022

Apply Now

Client Solutions Manager

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

The Client Solutions Manager – Show Organizer Event Logistics is responsible for providing clients with a well-rounded planning and service experience. You will be the lead point of contact for planning and execution of events, providing support, consultation, and high-level logistics planning. You will execute the event plan against client’s budget.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Able to lead and manage events up to $1 million per event
  • Works with Show Organizer clients to produce events once the business has been sold
  • Manages client requirements, expectations, and scope changes per event
  • Liaison between client and our Creative, Strategy, Sponsorships, Graphic Production, Operations, and other Freeman departments
  • Travels to show location to manage event from move-in through move-out
  • Responsible for accurate and timely invoicing to be sent to client
  • Maintains knowledge of all products and service offerings and assists in upsell to existing clients beyond current contract
  • Quotes prices and manages budgets
  • Partners with Business Development and Client Relationship teams to renew client business
  • Translates client requirements by working within internal systems to disseminate information to appropriate departments in a timely manner to ensure successful onsite execution
  • May be primary producing lead or may be part of a team on the execution of events
  • Responsible for maintaining and growing partnerships with facilities/venues
  • Entertains clients as necessary

EDUCATION & EXPERIENCE:

  • 2 or more years of related sales, account management, or project management experience
  • Excellent customer service and organizational skills
  • Bachelor’s Degree preferred

 

Travel Requirements:

Travel 25% to 50%

 

Company: Freeman
Deadline: 12/31/2022

Apply Now

Sr Creative Director

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

The Senior Creative Director role leads client engagements, conceptual development, innovation, execution, and presentation of creative assignments and accounts. At Freeman you will work in interdisciplinary teams to create comprehensive, branded experiences in physical and virtual environments. Candidates for this position must demonstrate the ability to see beyond explicit assignments and identify broader, long-term opportunities for our clients. Senior Creative Directors are our project leaders within Design at Freeman and are expected to provide guidance on best practices, deliver constructive feedback, and consistent mentorship to project team members.

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Executes high-complexity projects with variable team sizes to create clear, compelling, and delightful results to all levels of stakeholders.
  • Possesses and applies a comprehensive knowledge of design from concept through execution.
  • Exhibits well-developed leadership qualities and an ability to understand and collaborate across large, diverse project teams, client types and stakeholders from other disciplines such as Sales, Marketing, Operations and Fabrication.
  • Plans and delegates assignments, generally involving larger and more high-profile projects or more than one project.
  • Assists with the review and evaluation of team’s performance.
  • Acts as a liaison with other departments, divisions, and organizations. Evaluates and recommends major changes in processes and procedures.
  • Assists Account Directors to build strong client relationships and act as a senior-level client representative for the creative team.
  • Works within specified deadlines; edit and revise work based on stakeholder feedback.
  • Leads and mentors teams in the process of demonstrating conceptual creative thinking skills that are clear, compelling and delightful to all levels of stakeholders.
  • Actively participates in studio crits, discovery sessions, and reviews.
  • Provides expert guidance, feedback, and mentoring to project team members from concept to completion.
  • Leads project teams, delegates workloads, and manages schedules and deadlines.
  • Oversees and manages the quality and accuracy of the design documentation, visual communication, and storytelling methodology and deliverables.
  • Recommends creative budgets, respective expenditures, and project scope of work.
  • Reaches consensus on project deliverables with Sales and department managers and other team members. Ensures that the creative team delivers on the agreed upon scope.
  • Performs other duties as assigned.

EDUCATION & EXPERIENCE:

  • Undergraduate or graduate degree a design field such interior design, architecture, industrial design, graphic design and/or experiential design.
  • Equivalent experience demonstrated by a strong portfolio showing proven industry leadership.
  • 15+ years of experience in a creative agency, corporate marketing environment, or architectural design firm in applicable areas of space design such as retail, hospitality, exhibit, and urban design with a strong portfolio of projects that demonstrates the design skills needed to produce high quality, innovative, user-centered experiences.
  • 5+ years of experience leading a design team and exhibits strong, confident leadership and the desire to mentor project team members.
  • Experience offering guidance, encouragement, and individual development and project feedback.

 

Travel Requirements:

Travel 25% to 50%

 

Company: Freeman
Deadline: 12/31/2022

Apply Now

Sr. Creative Director

ABOUT US:

Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world’s largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

DIVERSITY COMMITMENT:

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.


SUMMARY:

As an integral member of the strategy team of Freeman’s agency practice, you’ll help to gather, define and develop the strategic insights that make a difference in our clients’ business. You’ll collaborate with multi-disciplinary teams across multiple clients in understanding their objectives and challenges to develop practices and programs that achieve a better ROI for their events. You’ll execute duties and assignments as directed in compliance with corporate guidelines and objectives. Types of projects include:

  • Developing audience profiles and personas
  • Portfolio planning
  • Point of view development
  • Experience design
  • Measurement programs
  • Research and analysis of event and experience marketing programs along with recommendations based on business analysis
  • Strategic perspective on new business proposal responses
  • Develop marketing plans
  • Other duties as assigned

 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Understanding the context of a client and their business objectives and translating these objectives into a data-driven strategy
  • Helping clients with targeting the right audiences with the right messaging
  • Provide valuable insights and analysis that can be used by the creative team to craft effective and inspired work
  • Collaborate with cross-functional, multi-market teams to ensure effective delivery of strategic framework

EDUCATION & EXPERIENCE:

  • Bachelor’s Degree required, MBA preferred
  • Minimum 10 years in marketing or strategy
  • Ability to lead and drive strategy projects
  • Ability to lead and drive brainstorm sessions and workshops
  • Ability to work collaboratively
  • Demonstrated communication and interpersonal skills with proven ability to present to a wide range of audiences
  • Proven research skills and rigorous analytical approach to problem solving
  • Roll up your sleeves and get the job done mentality
  • Experience with both large enterprises and startups preferred
  • Event and experience marketing background preferred

 

Company: Freeman
Deadline: 12/31/2022

Apply Now