posted 11/3/2009

AAF’s From the Source Web Seminar Series

Tom Joyner, Southwest Airlines and
an Engaged Consumer Base:

A study of the fundamentals of forming a culturally relevant strategic business partnership that is mutually beneficial for broadcasters and advertisers


Join AAF National on Wednesday, Oct. 21, for a special diversity and inclusion edition of AAF’s From the Source Web Seminar Series. This special From the Source is brought to you by the American Advertising Federation and the National Association of Broadcasters (NAB).

Wednesday, October 21, 2009, 2:00 p.m. ET

Register online.

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Tom Joyner, Southwest Airlines and an Engaged Consumer Base

Presented by:
Oscar Joyner, COO/President
Reach Media Inc./Tom Joyner Morning Show

Raquel Daniels, Sr. Account Director, African American Marketing
Camelot Communications

Reach Media Inc./Tom Joyner Morning Show COO/President Oscar Joyner and Camelot Communications, Sr. Account Director, African American Marketing Raquel Daniels discuss the essentials that have lead to a long standing culturally relevant strategic partnership between the Tom Joyner Morning Show and Southwest Airlines. The Web seminar will focus on:

• The mutual value generated by the relationship of industry innovators, Joyner, Southwest Airlines and their media agency Camelot Communications
• Identifying the development of the partnership
• The objectives to reach the African American consumer in relevant environments; measures of success; and ideas that have expanded the business for both parties.

The presentation will identify groundbreaking ideas, cross-platform & grassroots marketing centered on a strong radio show, a changing business marketplace and mutual respect within a partnership. Learn about the resources you have, the relationships a client/agency thrives on and delivering value to the audience as a desired consumer.