posted
7/7/2010
Come join us for the August AAF of Des Moines luncheon, with featured speaker Colette Chandler, principal of The Marketing Insider. TOPIC: Lifestyle Marketing -- Attracting and retaining the green and health-conscious consumers who care What is lifestyle marketing and how can you incorporate it into your overall marketing efforts? What specific audiences can you reach with lifestyle marketing? What products and services are normally associated with lifestyle marketing? Consumers Have Changed - what you don’t know about them may hurt you. Learn about the latest consumer health and wellness trends that affect everyone. Utilizing The Marketing Insider’s report, The Ohio Health and Wellness Research Report© and national data, we’ll help you better understand how consumers have changed and what trends will really impact your business or organization. ABOUT COLETTE CHANDLER: Colette Chandler is an expert in consumer health and green trends that translates her over 15 years of marketing and public relations experience into dynamic workshops, seminars and consulting to help companies profit from and understand the consumers driving the trends. She teaches companies how to grab their share of the $230 billion health-conscious, environmentally friendly (green) consumer market (estimated to reach $420 billion in 3 years), finding what makes these consumers tick and helping companies market to them with ease. To read more about Colette, read her full biography here.  Listen to Colette’s Podcast (.mp3)
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