Dear Colleague:

 

 

We are experiencing a profound evolution in our industry.  Technology is fueling an accelerating pace of change that no one has witnessed before.  The economy is looking better, but the recession has forever changed the norms of our industry that we knew just two years ago.  Desperate for new revenue sources, governments continue to target advertising as a potential source of new tax revenue.

 

Now it is more important than ever for advertisers, marketers, media owners and related fields to come together as a unified voice for the industry to learn from each other and make our voices heard!  The American Advertising Federation is the ONLY grassroots advertising trade association that brings together everyone in the advertising industry.  AAF of Des Moines is one of 200 national grassroots clubs that represent over 40,000 industry professionals.  Your membership in AAF of Des Moines automatically makes you a member of the national AAF organization. 

 

In the coming year you will see many enhancements to the value of your membership.  Soon we will be launching a new aafdsm.com as well as a national member-only password protected website that will have volumes of valuable research and white papers.  You will also have discounted access to many useful tools from our corporate partners like Nielsen, SRDS and iStock.

 

We’ll also continue our charge in our four core values:

 

1)      Leadership in the industry

2)      Personal and Professional Growth

3)      Advocacy for the industry in the public and government

4)      Recognition in professional achievements and excellence in the art of advertising and marketing communications

 

AAF of Des Moines was recognized as the Division Three Club of the Year in 2009-2010.  This couldn’t be done without a robust, engaged membership.  Thanks for playing your role in making us a premier organization.  If there is anything we can do to make your AAF membership more valuable please don’t hesitate to contact me at president@aafdsm.com or 515-979-5244.

 

If you are considering joining the AAF we'd love to have you.  Please apply online or contact Membership Co-Directors Jill Emmert and Josh Swalla at membership@aafdsm.com.

 

We are leading the industry and on a path to great success.  I look forward to having a great year and I’m glad you’ll be growing with AAF of Des Moines.

 

All the best,

 

Josh Riessen

2010-2011 President

AAF of Des Moines