Upcoming Events

November Luncheon Event - Telling the Brand Story with Content Marketing


Content comes in all shapes and sizes these days... from the big money invested in films for product placement to a brand mention in a tweet. The second a consumer skips a commercial the advertiser looses. The brand that does a deeper dive and understands their product, mission, value, strategic partners and seizes the power of their brand  to entertain and inspire will succeed. Immersing the audience into  the brand's culture, lifestyle and telling the brand story is a creative challenge that is a 24/7 experience with content across every medium.

Speaker Bio

Mary Kathryn (MK) Seipke's love of storytelling was nurtured early in life. She grew up in a large extended family in the Michigan countryside and was inspired daily by her mom's favorite two words, "entertain yourself!" Those simple words became the cornerstones for her career as she became a creative force in marketing and media. MK has created, produced and directed marketing programs for Fortune 100 Brands on every platform. Her branded content and storytelling has been seen in over 180 countries. She has worked for every major broadcast network, numerous cable networks and digital platforms with a simple motto - to educate, inspire, create action - one must entertain. MK has a love of brands that is unique and the strategic ability to find the unique message in every story.

MK recently left Harpo Studios to pursue a life long dream to create Ivy Studios, a virtual creative shop and production studio working with world-class talent on behalf of brands and media outlets. Prior to Ivy Studios, MK was Vice President of Integrated Marketing and Sponsorship at Harpo Productions, ( Credentials: The Oprah Winfrey Show, The Dr. Oz Show, The Nate Berkus Show, The Big Give, Oprah’s Next Chapter, Oprah’s Favorite Things 2012, Oprah's Lifeclass, and Iyanla, Fix My Life) where MK worked intimately with brands to produce branded entertainment programming across every media platform around the globe for nearly 8 years.

In 2003 MK founded Tango, a media entertainment company specializing in development of branded entertainment. Tango was at the forefront of the industry and rapidly expanded from Detroit to New York, Chicago, and Los Angeles with acquisition by General Television Arts in 2005. Prior to Tango, MK was Executive Vice President of Integrated Strategy for Weber Shandwick Worldwide and Senior Vice-President at McCann-Erickson where she led integrated marketing & strategy for the global General Motors account.

MK held the position of President of Holland Mark Advertising, Digital Studios, in Boston, one of the largest private advertising agencies in the country. She led digital media crafting online experiences for traditional brands and launching numerous dot.com’s. MK also served as Vice President of Creative for Caribiner International, the largest communications agency in the world where she played a key role in Caribiner’s Global Center of Creative Excellence.

MK holds a Masters in Fine Arts in Films from Syracuse University and undergraduate degree in communications from Western Michigan University. MK has received numerous awards include the Creative Artist Grant for the National Endowment for the Arts, the Center for New Television Creative Artist Grant, First Place at the New York Film Festival, and the Gold Award at the URL Awards. MK finds inspiration in the outdoors and travel. She loves to golf and bike. Her love of art and design finds her frequently designing homes and gardens. She remains ever passionate about by sharing life with her friends, family and precious grandchildren.

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.

Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity.
AAF District 9
The Ninth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Iowa, Kansas, Missouri and Nebraska.
AAF National
The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.


addy_awards_2013 (16 of 69)addy_awards_2013 (22 of 69)addy_awards_2013 (23 of 69)addy_awards_2013 (27 of 69)addy_awards_2013 (33 of 69)addy_awards_2013 (34 of 69)