Join AAF of Des Moines on Thursday, May 20, for the monthly luncheon featuring Randy Snow, Executive Vice President/Creative Director/Principal of R&R Partners as he presents the story of the "What happens here, stays here" campaign for the Las Vegas Convention and Visitors Authority.
About Randy Snow
He’ll tell you that marketing success comes from creativity and perseverance, not from the biggest budget muscle. Truth, justice and dead-on concepts will prevail if only you believe.
An expert on destination marketing, Randy is equally expert in the psychology of persuasion. He’s been creating and inspiring brilliance for more than 25 years, particularly as a midwife to the birth of the breakout success, "What happens here, stays here" campaign for the Las Vegas Convention and Visitors Authority.
The New York Times called it, "a stroke of marketing genius." The line has passed through the lips of everyone from Billy Crystal to Jay Leno, first lady Laura Bush to Supreme Court Justice John Roberts, and scores of celebrities, politicians and sports figures in between. Let’s just say, its permanent residence status in American pop culture is secure.
While this might seem to qualify Randy as an overnight success/marketing superhero, he has actually been battling predictability for nearly 20 years, in such sectors as travel and tourism, utilities, entertainment and sports.
He has also recruited a team of no-holds-barred creative who leap tall buildings at a single bound and drive results in ways our clients never imagined. Sure our walls are lined with metal like ADDYs, Kelly Awards, One Show Golden Pencils and Clios.
But it’s the big red "S" on Randy’s chest that commands the most respect.
