October Luncheon Event - Understanding the Digital Latino


In January 2012, online Latinos comprised 15% of the total US online market. When you consider the Latino population is 16% of the total US population, that’s pretty amazing. This, coupled with the relative youth of the Latino online market (59% of online Latinos are under 35 compared to 50% of non-Latinos), the sustained growth and the explosive buying power of the segment, make understanding and marketing to the Digital Latino a must for all marketers. This presentation will provide actionable insights into address this critical consumer segment.

Mercury Mambo LogoMercury Mambo delivers targeted Hispanic marketing strategies for some of the most recognized brands in today’s market including 7UP, Crown Royal, Smucker's and Dr Pepper. Web: http://www.mercurymambo.com/ Twitter: @mercurymambo

Becky Arreaga

Founder and President, Mercury Mambo

Becky Arreaga is a founder and President of Mercury Mambo, a full-service Hispanic Shopper Marketing, Experiential Marketing, Sales Promotions, and Branding Agency. Becky spent 10 years working her way from the bottom up at the nation's largest Hispanic agency (now called Bromley Communications) and helped land their most prestigious account, Coca-Cola USA, in 1989. She earned a BA from Texas Tech University and a master's in advertising at The University of Texas at Austin. Becky currently serves on the National Board of Directors of the College of Mass Communications at Texas Tech University as well as the Board of Directors for Latinitas, Inc., an organization dedicated to empowering young Latinas through media and technology. Becky's recent awards include: 2010 Woman of Achievement - The Sor Juana Festival National Museum of Mexican Art, 2011 YWCA Women of the Year. Becky is an award-winning graphic designer, having won 3rd place in her third grade fire prevention poster contest.

Lunch Note: Lunch will be catered by Smokey D's.

We are sorry but registration for this event is now closed.

Please contact us if you would like to know if spaces are still available.

Annually a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity.
AAF District 9
The Ninth District of the American Advertising Federation represents the affiliate advertising clubs and federations of the American Advertising Federation (AAF) in Iowa, Kansas, Missouri and Nebraska.
AAF National
The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.


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