Silver Medal Award
The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
- Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
- Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
Ad Pro of the Year
Ad Pro of the Year is awarded to a current member who has been an active and vital part of the club for two years or more.
Rookie of the Year
Rookie of the Year is awarded to a member that has been with the club for less than two years and has gone above and beyond in his/her efforts to advance the club.