Nicole Torstenson has been promoted to director of Innova Ideas & Services’ strategic marketing and public relations department. Torstenson’s experience includes more than 11 years in marketing, public relations, sales, budgeting and campaign management. As a senior strategist at Innova since 2007, Torstenson helps clients from several industries develop and implement comprehensive integrated approaches to reach their marketing and PR goals. She also offers specialized expertise in developing and implementing social media strategy, taking full advantage of this newest form of media for several clients. Torstenson holds a Bachelor of Arts degree in public relations with a minor in marketing from the University of Northern Iowa. “Nicole has earned the respect of her clients and colleagues by continually demonstrating our core values of dedication, integrity, professionalism and positive behavior,” said Dawn Budd, VP of Innova. “She has shown leadership and initiative in continually bringing new ideas to the table. Now, through her guidance and dedication, Nicole will help our strategic marketing and public relations department continue to evolve and grow.” “Everyone wins when we are able to promote from within our own walls,” added Beth Cross, president of Sigler Companies, Innova’s parent company. “We are extremely pleased and excited to have Nicole transition smoothly to this new position. We wish her great success in taking Innova’s strategic marketing and public relations department to a new level of expertise.”

About Innova Established in 1998, Innova Ideas & Services is one of Iowa’s top marketing and creative services agencies in number of employees and in earnings. From offices in Des Moines and Ames, Innova provides strategic marketing, public relations, graphic design, web design, copywriting, social media, mobile media, emerging media and event management. Innova’s clients cross the nation and virtually all business sectors, including education, agriculture, finance, health care, manufacturing and not-for-profit organizations. Additional information is available at

About Sigler Companies – A Global Approach to Marketing Communications Sigler Companies is a family of businesses with divisions in marketing, public relations, creative services, printing, and branded apparel and merchandise. The business units are: Innova Ideas & Services, a creative services agency; Sigler Printing, a premier printing and production house; Signify Apparel & Merchandise, an apparel and promotions business; and Sigler on Main, an Ames boutique selling specialty apparel and merchandise. Sigler Companies was founded in Ames in 1958 as Sigler Printing. Today, the company’s forte is its successful integration of traditional marketing, like print and mail, with new methods, like emerging media and mobile marketing. Through a continual investment in technology, improvements in workflow and upgrades in internal systems, Sigler Companies provides comprehensive digital and interactive creative, marketing, print, apparel and merchandise solutions to clients across the U.S. and internationally seeking online stores and other online marketing and sales tools. Sigler Companies is privately held. Additional information is available at

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The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.


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