Title: Communicating Change to Your Users
Location: Catchfire Media
Register: Click here
Description: As more and more people rely on easily-updated — and frequently iterated — web and
mobile apps to accomplish tasks, the need to communicate effectively about changes
to those apps and services is increasingly important. Unfortunately, changes in
software and websites are often communicated with a cavalier attitude — if it all.
If you’ve ever hesitated to update an important app after seeing nothing more than
“Bug fixes and enhancements” in the changelog, you understand the problem.
In this session, we’ll discuss why it’s important to communicate clearly about
change, why we often don’t, and how to do it better. We’ll delve into case studies
of industry best and worst practices, from the successful rollout of
“#NewNewTwitter” to the unsuccessful (and bizarre) PR backpedaling of the
Netflix/Qwikster saga.
Start Time: 11:30
Date: 02/24/2012
End Time: 12:30
